THE OLD GIRL DOES IT AGAIN! Tyler Perry's 'Boo 2!' Tops Weekend Box Office!
As expected, Tyler Perry's Boo 2! A Madea Halloween topped the weekend box office becoming the seventh of eight Madea films to open over $20 million. Meanwhile, it was rough going for the weekend's four other new wide releases as Geostorm, Only the Brave and The Snowman essentially bombed while Pure Flix's Same Kind of Different as Me failed to meet the low end of expectations after strong group sales on opening day. Overall, the top twelve generated just $81.3 million, over $30 million less than the same weekend last year as October is currently pacing ~13% behind last year.
With an estimated $21.65 million, Boo 2! finished atop the weekend box office while falling nearly $7 million short of the original's opening one year ago. The film did receive an "A-" CinemaScore from opening day audiences, just a notch below the original Boo!'s "A" and it will be interesting to see what kind of run Boo 2! can leg out. The original film delivered a 2.56x multiplier, finishing with a domestic gross over $73 million. Given the film's placement as the eighth largest debut among the 17 films Perry has directed, a domestic run right around $50 million, give or take a couple million on either side, seems just about right. Overall, Perry's films have so far accumulated over $838 million domestically and with two films set for release in 2018 the director's films will be knocking on the door of $1 billion collectively.
Folks may not like Tyler and I am not a fan of some of his work. But he manages to have a LOYAL following!
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