2/17/18

AWEH WAKANDA! Black Panther has EXPLODED at The Box Office on Tap to gross as much as $210 MILLION! πŸ™ŒπŸ‘πŸ‘ŠπŸ™Œ


AWEH WAKANDA! Black Panther has EXPLODED at The Box Office on Tap to gross as much as $210 MILLION!
Off to Wakanda! Disney and Marvel's Black Panther exploded to an estimated $75.8 million on Friday, the eighth largest opening day ever, just over the $75.5 million Captain America: Civil War started with before opening with $179.1 million. Early estimates have Black Panther targeting a three-day opening around $185 million and a $210+ million four-day debut. The film scored an impressive "A+" CinemaScore.

Black Panther brought in $25.2 million from Thursday night previews, just shy of doubling the $12.7 million brought in by Deadpool. When it comes to the Marvel Cinematic Universe, it outperformed the $25 million brought in by Captain America: Civil War and is behind only Avengers: Age of Ultron's $27.6 million, making it the second highest preview gross within the franchise.

Disney also reports the film's international gross is now up to $47 million. The film has continued to add overseas markets since debuting on Tuesday with the UK currently leading the way with $10.1 million.

Debuting in over 4,000 theaters, Disney and Marvel's Black Panther certainly takes advantage of being the latest installment in the Marvel Cinematic Universe — 18th to be exact — but it has already proven to be more than just another superhero movie. The cultural significance of the reportedly $200 million production has not been lost in the lead up to release.

The New York Times Magazine published an article headlined "Why 'Black Panther' is a Defining Moment for Black America" and a Google search offers just a glimpse into the number of viewing parties that have been organized. The Boys & Girls Clubs of America are partnering with IMAX and Regal to host advanced screenings of the film and one man set up a GoFundMe campaign to help Harlem kids see the film, telling CNN, "I said to myself, how can I get as many children as possible to see this film and see themselves as a superhero or a king or queen?" The campaign generated nearly $49k as of publication.
pic cortesy of marvel
So how does pre-release tracking account for a release of this nature? For starters, tracking originally saw the film debuting around $100-120 million in late January. Since then estimates have ballooned along with interest, pushing projections as high as $170 million for the four-day. As for Disney, they're anticipating a four-day weekend in the $150 million range.

All of this analysis sees Black Panther blowing Disney's expectations and everyone else for that matter away.

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