Why is this Black Santa in N.C hanging from a Tow Truck?

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North Carolina Christmas Parade has a Black Man hanging from a Tow Truck? 
North Carolina Radio Station Hangs Black Man From Tow Truck For Annual Christmas Parade 

WDGC 105.1 FM (or G 105, as it's called), hanged a Black man known as the “Black Christmas Fairy” from a tow truck during a Christmas parade in North Carolina, Saturday (Nov. 17). 
Assuming that the idea was to spread a little holiday cheer to the city of Raleigh, someone  still should've known that “hanging” and “Black man” are red flags on the racial insensitivity meter. 
Nonetheless, the station, and the man –whose full title for the day was “Tyrone the Black Christmas Fairy”— all went along with the idea, and are feeling the heat thanks to mixed reviews of the human ornament. “A lot of your fans won't come back to the show after this. This is my last post.” wrote one commenter on the Facebook page for the station's Bob & the Showgram show. 
Another spectator didn't see the harm. “Saw it, liked it, and wish I had a bat to get the candy too. LOL.” 
The station however, had an idea that hanging Tyrone from the tow truck wasn't the best choice, writing that they “prob wont be allowed back” to the parade, on their Facebook page. 
A spokesperson from the Greater Raleigh Merchants Association, which organizes the parade, said they were unaware of the station's plans for “Tyrone the Black Christmas Fairy,” stating that they were under the impression that he would be “floating over the air and not hanging from the back.”