Video: Madonna ft. M.I.A & Nicki Minaj ” Give Me All Your Luvin”

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New Music Video: Madonna ft. M.I.A & Nicki Minaj ” Give Me All Your Luvin”

The new premiere of Madonna’s vide Give Me All Your Luvin which features rap stars M.I.A and Nicki Minaj.

Four years ago Madonna released her last album, Hard Candy. Produced by the Neptunes and Timbaland, and featuring collaborations with Justin Timberlake and Kanye West, it was her hardest album to love (yes, harder to love than American Life). What should have been a collection of futuristic R&B was in fact a flaccid facsimile of what everyone else was doing at the time. Whereas 1998's Ray of Light, 2000's Music and 2005's Confessions on a Dancefloor felt like she was slightly ahead of the curve, Hard Candy was a cute comeback. Luckily, Madonna seems to work best when she's following up so expectations are high for her forthcoming album MDNA. Featuring production from Martin Solveig and Benny Benassi, as well as William Orbit, it's shaping up to be the album Madonna promised when she said: "I need to move. I need to sweat. I need to make new music I can dance to."

As you would imagine, the campaign is being launched in a fairly low-key manner with a performance of Give Me All Your Luvin' during this weekend's Super Bowl in front of a global audience of one billion.Nothing it seems is going to stop Madonna reclaiming her pop crown, even if Lady Gaga has been wearing it proudly for the last four years. So, is Give Me All Your Luvin' any good? Well, it's not bad. Musically it's a pretty joyful four minutes, featuring bouncing beats, acoustic riffs and Gwen Stefani-style cheerleader chants, but there's something a bit flat about Madonna's delivery. Given all the love she's demanding, you'd think she'd be more excited. 

Instead she sounds like she rush-recorded the vocal before a screening of W.E. Perhaps that's why MIA and Nicki Minaj were drafted in, to give the whole thing a bit more oomph and attrack a younger audience. Minaj certainly does her best, her typically frantic rap an exercise in squeezing as many words into a 10-second space as possible, while MIA's more laconic drawl loses momentum. Still, the Megaforce-directed video is a hoot, featuring cheerleaders, Madonna breastfeeding a doll, and a finale that involves ripping the head off an American footballer. 

Welcome back.

•Give Me All Your Luvin' is available now on iTunes.

Check out the anticipated video below.

Well your verdict is????